There's a simple reason I share everything I build online: it makes me better.
The accountability effect
When you tell the internet you're building something, you've made a promise. Not a legally binding one, but a social contract with the few hundred people who might see your tweet. That tiny bit of accountability is enough to keep me shipping when I'd rather scroll Twitter.
What I share
I share revenue numbers, user counts, and growth metrics for all my products. I share the wins — like crossing 100K active installs across my WordPress plugins. And I share the losses — like the SaaS ideas that never found product-market fit.
Why not stealth mode?
Stealth mode is overrated for indie builders. The odds that someone will steal your idea and execute it better than you are vanishingly small. The odds that sharing your journey will attract collaborators, customers, and accountability partners? Much higher.
The compounding effect
Every public update is a tiny piece of content that compounds over time. My build-in-public posts have led to:
- Partnership opportunities with other WordPress companies
- Beta testers who actually care about the product
- A personal brand that makes every future launch easier
Start before you're ready
You don't need 10K followers to build in public. Start with one tweet about what you're working on today. The audience comes later — the discipline is what matters from day one.
If you want to follow along, I'm @imtiazbuilds on Twitter.